Isn’t the image above simply beautiful? Doesn’t it evoke a feeling of calm? Of serenity? Of peace?
Wouldn’t it be great to feel this way when you think about your business – or more specifically, when you think about what your business is allowing you to accomplish in the rest of your life?
If you are a service-based business owner and you’re responding to this question by saying to yourself “I wish!” or “If only that could be true!”, then keep reading! I’m going to share a new way of looking at your business that will help you find the sense of peace and fulfillment that you’re missing.
As I’ve shared previously on this blog, my definition of productivity is “knowing what matters and getting it done.” There are three elements that underpin this philosophy and all of them are critical. I call them the “3Ms of Productivity” – Motive, Mindset, and Method.
Today, we’ll look at the importance of motive.
Being clear on your motives for having your business is the root of the fulfillment that you’ll find in making it a success.
Ask yourself the following two questions:
1) What do I want to help my clients accomplish through my products and services?
2) What kind of lifestyle do I want my business to support for me and my family?
Combined, the answers to these questions represent your business purpose – your BIG WHY. They define “what matters” in your business and your life.
The thing is, a lot of people don’t ever ask themselves Question 2.
I find that many entrepreneurs fail to take their desired lifestyle (family time, travel, humanitarian efforts…) into account when they set up their businesses. They concentrate so intently on what they want to do in their businesses – how they want to serve their customers and everything it takes to find them – that they lose sight of the fact that one of the major functions of the business is to support their households. Even when they find themselves working exorbitant hours (often without bringing home the money that they want or need) and wondering what has happened to their quality of life, they don’t realize that their business structure is a fundamental cause of the disconnect between their work and their personal lifestyle.
Imagine that your clients love you and the products and services that you provide, are easy to work with, and refer business to you constantly. Imagine that you are charging what you are worth for doing work that you love and that you are not only generating great income, but also turning a healthy profit. And imagine that you are able to spend all the time that you want with your family, travel to your heart’s content, and contribute to the world through charitable giving and / or donating your time to one or more worthy, heart-centered causes. Would that not be the ultimate scenario for peace and fulfillment made possible because of your business?
Take another look at the questions above. If you cannot clearly articulate the answers to both of them, then it is time to raise your awareness about your motives for operating your business. Because if your responses are not clear, then everything that you are building your business on and around must be equally unclear. And without clarity, you can only have uncertainty, which leads to uneasiness, indecision, stress, anxiety…
You get the picture. And it’s nothing like the image at the beginning of this article!
Next time, we’ll talk about mindset.
Image by goldsaint; FreeDigitalPhotos.com